I take “monitoring the situation” seriously in this modern climate.

Whether it’s something you scroll past or become utterly obsessed with, my experience in the field and stubborn curiosity make my work speak for itself.

I'm a social media anthropologist, filmmaker, writer, and producer working at the intersection of culture, creativity, and brand.

Based in Los Angeles, I've spent the last several years inside some of the most image-conscious spaces in entertainment — building strategy for the top entertainment companies: Netflix, Disney, Prime Video, Apple, and Paramount+ as well as brands: Anthropologie, Hello Fresh, Sanrio, and Hilton, while simultaneously making films, writing essays, and documenting the strange, tender, occasionally absurd experience of being alive and very online.

My approach to brand work and creative work is the same and very experimental, given the social landscape. Both require genuine curiosity. Both demand care. Both are, at their core, acts of paying attention to what people actually feel.

I offer consulting, creative strategy and development, and producing, across entertainment, digital media, and independent creative projects. I'm open to most kinds of collaboration. If you're building something and you need someone who can think alongside you — strategically, creatively, or both — I'd love to collaborate.